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Defining your customer avatar – Who is your ideal client?
To market a product or service well, the first thing you must be clear on is, WHO is your ideal customer. Trying to market ...
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6 Signs You Should Invest in a Marketing Consultant
Here are six signs that the time is right to make a positive investment in marketing your business. 1. You don’t know ...
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What’s in it for me?
WIFM: ‘What’s in it for me?!’ It’s a term that is forever at the front of our minds when writing content on the ...
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