HOW WE HELP
It’s easy! We provide you with a marketing department, overseen by a dedicated marketing manager who will consult with you on your marketing strategy and oversee the implementation of your marketing initiatives.
Our outsourced marketing department can act as your stand alone marketing resource or integrate seamlessly with your existing team to provide a range of white-labelled implementation services which include marketing planning, copywriting, graphic design, digital marketing, web development and social media activities.
MARKETING MANAGER
Strategy Management
Reporting
Point Of Contact
WEB DEVELOPER
Development
Maintenance
Digital Marketing
SEO /SEA
COPYWRITER
Website Copy
Marketing Collateral
Blogging
Articles
GRAPHIC DESIGNER
Brand Development
Marketing Collateral
Web Design
DIGITAL STRATEGIST
Strategy
Post Scheduling
Campaign Management
Reporting
SEO
Email marketing
THE PROCESS
At Optimum Marketing we are a firm believer in planning to obtain optimum results in marketing. We have clear processes in place to make marketing seamless for you.
1. Discovery Survey
You will be provided with a discovery survey to complete which will provide us with an initial background on your business and industry including: your 12 month revenue/business objectives, any strategic plans, information about your competitors and your service positioning etc.
2. Marketing Plan/Strategy
Once we have gathered the surveys back from you, one of our dedicated Marketing Managers will meet with you to discuss the results and present you with a marketing plan and a recommended calendar for the year ahead and agree on priorities.
3. Marketing Calendar
Our 12 month marketing calendar clearly stipulates what activities will be completed by us each month in alignment with the priorities of the marketing plan and with the resource allocated depending on the package selection.
4. Implementation
As soon as the marketing strategy and calendar are agreed upon and signed off, our team gets to work implementing all of the marketing activities. These tasks are allocated to the appropriate member of our team so each task is completed to the highest standard. All of this is overseen by your dedicated Marketing Manager giving you peace of mind that all work completed by Optimum Marketing aligns with your brand and marketing strategy. You can contact your Marketing Manager at any time to check in on the progress of marketing intitiatives.
5. Monthly Reports
Custom reports are created each month to let you know how your dedicated marketing department performed and provide analytics on your organisation’s digital marketing activities.