Marketing Strategy

Our accredited Certified Practising Marketers can devise innovative and customised marketing plans to ensure maximum profit and ROI on your marketing investment.

At Optimum Marketing we truly believe in the importance of having a defined marketing strategy aligned to your business objectives. Having a clear 12 month roadmap for your marketing objectives is fundamental to achieving optimum success with your marketing objectives.

Our in-depth marketing plans are tailored to each of our client’s businesses and cover:

• Market segmentation – helping you define who your ideal client is
• Define your UVP Messaging to ensure your marketing communications resonates to your audience
• External analysis – a full review of industry and market analysis including review of competitors
• Multi-channel Marketing Strategies covering branding, digital marketing, SEO, website improvements, social media, targeted campaigns, case studies, database building, public relations, content planning and more.