Top 6 books to better understand your marketing

Want to get a better grip on your Marketing? Read our Top 6 Book Recommendations!

6. Crossing the Chasm – Geoffrey A. Moore
If you want to know how to develop new markets, this is the book to read. Geoffrey Moore guides you along a journey focusing on technology, big data, and real life lessons that are relevant in any industry.

5. The Big Data-driven Business – Russell Glass & Sean Callahan
“Big Data” may seem like a buzz word we are constantly hearing in the business world these days, but it’s not something to be ignored. Russell Glass and Sean Callahan explore what Big Data actually means if you want to grow your customer base, compete with force and increase profits.

4. The Long Tail – Chris Anderson
Which product or service will be most successful in the future? Christ Anderson predicts it’s all about the niche markets! Learn why with this book about getting specific with your product and market.

3. Influence – The Psychology of Persuasion – Robert B. Cialdini
Want to learn how to become the master of persuasion? With this book, Cialdini will teach you the six universal principles on how to persuade, and defend yourself against being persuaded. This is a critically acclaimed book that is sure to provide a deep insight into how we can make people say, “yes.”

2. Permission Marketing – Seth Godin
Marketing guru Seth Godin shares with us how to get away from “interruption” marketing, and how to convince consumers to voluntarily accept marketing. Permission Marketing helps to develop customer relationships and provide relevant content, products and services to those who actually care.

1. Buy.ology – Martin Lindstrom
Learn about what drives us to buy! In a seven-million-dollar experiment to find out how we react to advertising, Lindstrom studied neuromarketing, and why we follow through with a purchase. This is an eye-opening book with plenty of ground-breaking research that changes the our understanding of how to sell.